A good and solid brand name will always be rewarding

We are a full-service naming agency and support you through the whole process of finding a new name for your company or product. The full Monty is always a safe investment, but perhaps you’re just looking for help in a specific area? We do everything from creative workshops to linguistic evaluation.

Eqvarium - Naming Agency

A good and solid brand name will always be rewarding

We are a full-service naming agency and support you through the whole process of finding a new name for your company or product. The full Monty is always a safe investment, but perhaps you’re just looking for help in a specific area? We do everything from creative workshops to linguistic evaluation.

Eqvarium – Your Full-Service Naming Agency

Why lose sleep over naming a business or finding a solid product name?
Let’s make naming a fun and creative experience that will increase your sales.

Bad names are unfortunately common in the business world. Often they’re due to weak strategies, lack of naming knowledge and disagreements within the company. As a widely experienced naming agency, Eqvarium strongly recommends you not to settle for a compromise. Inappropriate names can do serious harm to your business. A good and solid brand name, on the other hand, will always be rewarding.

Do you need to change your company name?
Are you looking for a smart and unique product
name for your global business?

 

Recent posts:

Welcome Veoneer!

Eqvarium was assigned by Autoliv, the world’s largest automotive safety supplier, to find a spin-off name for their electronics business segment. The name needed to reflect the new company’s focus on autonomous driving and future system supplies. Eqvarium looked deep into the crystal ball and came up with a long list of futuristic contenders ready to write history, one super clever tech treat at a time.

Names Under the Loupe: Does It Taste Like Yuk?

We learn from an early age not to play with our food. Perhaps certain restaurant owners need to learn to stop playing around with names? Even if deliberate, it’s dangerous when your brand name sounds like the opposite of tasty. We realize that “Yuc!” may refer to the traditional foods of Yucatan, and to be fair this Mexican place in Stockholm has gotten som great reviews.

Names Out Of Time And Out Of Line

Uninclusive or unappropriate names come twelve a dozen. In less representable businesses (such as the porn industry), sleazy names are pretty much standard. Everything has its place, it seems. But when big organizations and companies refuse to update their brands along with the times, things get complicated.
Swedish Brommapojkarna..

Who The F–k Is Alice?

Do you want to know the most common names for newborns in Sweden 2018? Just take a look at last year’s list …Apparently, there can never be too many Alices and Williams in the world. According to onomastic science professor Katarina Leibring at Uppsala University, it’s all about the snowball effect. But for a name to become super popular in the first place..

Some of the names we have created:

Names we have created: Favro
Names we have created: SoliQ
Names we have created: Mawok
Names we have created: Credento
Names we have created: Nytida
Names we have created: Adveon
Names we have created: Inveio
Names we have created: Applino
Names we have created: Avarda