• A good name says something about what the brand stands for while conveying the right emotions. It’s also easy to remember and pronounce. In the long run, the right name will increase brand value. This is the kind of name that Eqvarium helps create. Here are some examples: Wackra, Curami, Soliq, Ultra Captic, Merriday, Lexino, Relaton, Nytida, Adveon.

  • Is your name getting in the way of business? When your company has outgrown itself or your products are reaching new markets, it might be time to change names. But should you do it now or later? At Eqvarium, we help you make the right decisions in strategic name issues.

  • Has your product family become a wild jungle of names? Or do you suspect that your brands are cannibalising each other? Eqvarium helps you get your naming structures straight.

  • Have you come up with your own name suggestion, and need help checking that it works on your different business markets? With Eqvarium’s help, you’ll get your answers within two weeks.

  • Are your internal naming discussions low on dynamics? Do you need to know more about how a name’s characteristics can strengthen your brand? Eqvarium can provide your naming project with the creativity and knowledge you need. Book a workshop or lecture today!