“Naming your product or service should never be a light-hearted decision, even though it might seem like the most fun part of any development process. Sure, don’t deny yourself the fun, but it’s serious business – so serious that entrepreneur, naming strategist and visual artist, Katarina Nilsson, founded the full-service naming agency Eqvarium. Her work has taken her across the globe for brands such as Sony Ericsson, Electrolux and H&M. Katarina is also a facilitator for Joy of Business, an online community supporting businesses and leaders. For those who have a new product or service in the pipeline, here’s Nilsson’s best tips to give you the best chance of nailing that all important customer appeal.”

Read the full article written by Margaret Paton, in Shortpress.com