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Names Under the Loupe: Stiff Names Engage

A handful of people in Sweden have the surname Bånge. For an English native, it may just sound like a weird word that no one can pronounce, but in Swedish it literally means “boner”. Recently, a soon-to-be husband made a powerpoint presentation to his Boner fiancee,...

From Carol to Curse – The Dangers of a Christmas Name

Carol and Candy, Belle and Balthasar. According to a new survey made in the UK, Festive-themed names are on the rise. Parents who are expecting babies in December are thinking of naming their newborns after biblical characters, festive animals and plants – all closely...

Creating Business Beyond This Reality

Looking for inspiration to start creating more freely in your life and business? Buy this book featuring yours truly!  Finding the one thing in life that you would do no matter what, is the key to having joy in business. For me, art was that special thing. When I...

We Assisted the Assistant

A successful business with a great booking and checkout system came to Eqvarium looking for a brand name to match their offer. With their core values and brand promise in mind – to make every business day a little easier – we created a list of strong contenders. They went for Valei, a short and snappy name..

What Band Is Your Brand?

To find an appropriate brand name, you must first know your brand voice. Who you are, rather than what you do, should be reflected in your name. An efficient tool to define who you are is to use references from popular culture in your strategy and naming processes. And we can’t all be The Rolling Stones…

Communicate Your Good Name in a Tagline

We always say that a good name can’t save a bad business. A good business, on the other hand, will always benefit from a rock-solid brand name. To get the most out of your brand name, you need to integrate it with your overall communications strategy right from the start…

Eqvarium in Print – advice on naming in the craft industry

In a new article in Plåt & Vent, Eqvarium CEO Katarina Nilsson gives advice on naming in the craft industry. The magazine also gave her an assignment to come up with three thinkable names – good and bad ones – for imaginary tinplate and ventilation companies. Here’s...

Can You Guess Everyone’s Favorite Name?

If you simply took a list of names for a new product and asked around in the office, chances are slim that people would like the same ones, and that’s fine. But in a thorough naming process done right, your naming team should be able to come to an agreement without...

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