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Eqvarium’s Naming Academy Part 8

When you think names, think branding We’ve already covered the basics when it comes to naming — how to think creatively, how to take your chosen name’s lifecycle into consideration and the importance of legal, linguistic and communicative evaluations. But there are...

Eqvarium’s Naming Academy Part 7

Innovate or Die. In the spirit of innovation, we’d like to end this year by giving you a few useful tips on how to develop your brand beyond naming. There are PLENTY of talented businesses with great offers out there and in order to survive, a constant flow of...

Newsletter December 2016: Let’s name the future!

“Futures made of virtual insanity”. Lalala! Remember that funky superhit from Jamiroquai? It seems their prediction was just about right. VR-glasses is the Christmas present of the year in Sweden and it’s just a matter of time before we all live our daily lives in a...

Article: Five steps to choosing a powerful business name

Katarina Nilsson’s article on naming was published in What’s New in Fitness Magazine. Read the article in the magazine here, or below. Five steps to choosing a powerful business name As a personal trainer or someone who works in the fitness industry, you already know...

Naming for gaming

The Swedish Patent and Registration Office (PRV) has produced a knowledge program within intellectual property for the gaming industry. Eqvarium contributes with naming expertise for the industry. Read more and watch the film on naming here. (Swedish)...

It’s called a brand name, not a bland name

Katarina Nilsson is a Naming Consultant and Owner of Eqvarium AB. She is also a member of Eurostaff Experts. Eurostaff Experts is a community of industry specialists who share their experience to help professionals and industries progress. Read Katarinas first article...

Eqvarium’s Naming Academy Part 6

What’s in a good name? Have you come up with a hip and cool sounding name for your company, product or service? Be careful! Of course, there’s always a chance that you’ve nailed it simply by chance, but when it comes to naming — better safe than sorry is a ground...

How do I name my product?

Katarina Nilsson was interviewed in the Swedish media magazine ’Dagens Media’ where she shared her five best naming tips. The article is written in Swedish and published in nr 18, 2016. Give us a call if you want us to translate!...

The best tips for naming your product or service

"Naming your product or service should never be a light-hearted decision, even though it might seem like the most fun part of any development process. Sure, don’t deny yourself the fun, but it’s serious business – so serious that entrepreneur, naming strategist and...

Eqvarium’s Naming Academy Part 5

3 inspiring tips to get your creativity in motion! Naming your business is a task not to be taken lightly. But sometimes it’s hard to find the creative spark and flow. Here are 3 useful tips to ease things up: 1. Have an open mind Your ”silly” ideas don’t belong in...

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