Cases

Welcome Veoneer!

Eqvarium was assigned by Autoliv, the world’s largest automotive safety supplier, to find a spin-off name for their electronics business segment. The name needed to reflect the new company’s focus on autonomous driving and future system supplies. Eqvarium looked...

We Assisted the Assistant

A successful business with a great booking and checkout system came to Eqvarium looking for a brand name to match their offer. With their core values and brand promise in mind – to make every business day a little easier – we created a list of strong contenders. They...

Moving abroad should feel like coming home

A Name That Works Globally A while ago, Eqvarium was hired to find a name for a Swedish company based in Portugal. They offer tax law counseling for future retirees and entrepreneurs who want to sell their company when moving to another EU country. The challenge was...

A future hope from (right) above – Zenuity

Eqvarium helped Volvo Cars and Autoliv with the name for a new company focusing on the development of autonomous driving systems. They have now announced the launch of Zenuity. Innovative names are significant for the industry, and the name derives from ingenuity and...

A Pre-Destined Conqueror Needs a Challenging Name

In the modern world of business project management hyper adaptation is the key to success. Everybody’s looking for the one thing that can make the complex simple – the management tool to end all other management tools. Good thing it already exists. Patric Palm and his...

Spirado – A Name to Grow With

Lärarfortbildning was about to launch a leadership initiative and wanted a name that communicated something entirely new. They turned to Eqvarium who helped them choose Spirado, a unique name loaded to the brim with just the right feeling. – In our industry we...