Naming Academy

Eqvarium’s Naming Academy Part 5

3 inspiring tips to get your creativity in motion! Naming your business is a task not to be taken lightly. But sometimes it’s hard to find the creative spark and flow. Here are 3 useful tips to ease things up: 1. Have an open mind Your ”silly” ideas don’t belong in...

Eqvarium’s Naming Academy Part 4

3 great tips for a Creative Brainstorm A creative brainstorm — or workshop if you will — is a great way to get your naming process started. Here’s a few things to keep in mind: 1. Everything is permitted Remember that everyone  in the workshop is welcome to share...

Eqvarium’s Naming Academy Part 3

Strategy: Play the name game right A clear naming strategy is a must for any serious business. If you for instance have several different brands to handle, expand faster than expected or think you might need a name change – the right strategic mindset will help in...

Eqvarium’s Naming Academy Part 2

Evaluation: “Is our name good enough?” When a company is about to change their name or launch a new product, they sometimes want to reassure that the one they pick is good enough. One way is to let a naming agency such as Eqvarium make a thorough name...

Eqvarium’s Naming Academy Part 1

Did you know that an internal conflict is the most common cause when a naming process fails? When you hire Eqvarium, you won’t be affected by preconceived mindsets within the group when you create your shortlist. Of course you get to choose in the end, but getting...