Naming Academy

Eqvarium’s Naming Academy Part 8

When you think names, think branding We’ve already covered the basics when it comes to naming — how to think creatively, how to take your chosen name’s lifecycle into consideration and the importance of legal, linguistic and communicative evaluations. But there are...

Eqvarium’s Naming Academy Part 7

Innovate or Die. In the spirit of innovation, we’d like to end this year by giving you a few useful tips on how to develop your brand beyond naming. There are PLENTY of talented businesses with great offers out there and in order to survive, a constant flow of...

Eqvarium’s Naming Academy Part 6

What’s in a good name? Have you come up with a hip and cool sounding name for your company, product or service? Be careful! Of course, there’s always a chance that you’ve nailed it simply by chance, but when it comes to naming — better safe than sorry is a ground...

Eqvarium’s Naming Academy Part 5

3 inspiring tips to get your creativity in motion! Naming your business is a task not to be taken lightly. But sometimes it’s hard to find the creative spark and flow. Here are 3 useful tips to ease things up: 1. Have an open mind Your ”silly” ideas don’t belong in...

Eqvarium’s Naming Academy Part 4

3 great tips for a Creative Brainstorm A creative brainstorm — or workshop if you will — is a great way to get your naming process started. Here’s a few things to keep in mind: 1. Everything is permitted Remember that everyone  in the workshop is welcome to share...

Eqvarium’s Naming Academy Part 3

Strategy: Play the name game right A clear naming strategy is a must for any serious business. If you for instance have several different brands to handle, expand faster than expected or think you might need a name change – the right strategic mindset will help in...