News

Communicate Your Good Name in a Tagline

We always say that a good name can’t save a bad business. A good business, on the other hand, will always benefit from a rock-solid brand name. To get the most out of your brand name, you need to integrate it with your overall communications strategy right from the...

Article in CMO: Is brand success all in your name?

Founder of consulting firm, Eqvarium, discusses the role a name plays in brand building and engagement. According to Nilsson, there are numerous considerations any organisation needs to bring to choosing its name. Primary among these are legal and intellectual...

Article: Name your business – How to choose a winning name

Katarina has written an article for the site Ms. Career girl who aims to help ambitious young professional women find passion in their profession, or a profession out of their passions:  So you have your great idea and are about to set the wheels in motion? Great job!...