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Names Under the Loupe: Stiff Names Engage

A handful of people in Sweden have the surname Bånge. For an English native, it may just sound like a weird word that no one can pronounce, but in Swedish it literally means “boner”. Recently, a soon-to-be husband made a powerpoint presentation to his Boner fiancee,...

Creating Business Beyond This Reality

Looking for inspiration to start creating more freely in your life and business? Buy this book featuring yours truly!  Finding the one thing in life that you would do no matter what, is the key to having joy in business. For me, art was that special thing. When I...

What Band Is Your Brand?

To find an appropriate brand name, you must first know your brand voice. Who you are, rather than what you do, should be reflected in your name. An efficient tool to define who you are is to use references from popular culture in your strategy and naming processes....

Communicate Your Good Name in a Tagline

We always say that a good name can’t save a bad business. A good business, on the other hand, will always benefit from a rock-solid brand name. To get the most out of your brand name, you need to integrate it with your overall communications strategy right from the...