News

Article: Five steps to choosing a powerful business name

Katarina Nilsson’s article on naming was published in What’s New in Fitness Magazine. Read the article in the magazine here, or below. Five steps to choosing a powerful business name As a personal trainer or someone who works in the fitness industry, you already know...

It’s called a brand name, not a bland name

Katarina Nilsson is a Naming Consultant and Owner of Eqvarium AB. She is also a member of Eurostaff Experts. Eurostaff Experts is a community of industry specialists who share their experience to help professionals and industries progress. Read Katarinas first article...

How do I name my product?

Katarina Nilsson was interviewed in the Swedish media magazine ’Dagens Media’ where she shared her five best naming tips. The article is written in Swedish and published in nr 18, 2016. Give us a call if you want us to translate!...

From cutting-edge tools to life-changing wires

Sandvik, is a world leading high-tech global engineering group with a unique expertise within materials technology and an extensive knowledge about industrial processes. The brand is perhaps most associated with cutting-edge tools for industrial metal cutting. When an...

The Art of Naming: What’s Your Emotional Intelligence?

It’s never a good idea to settle for a compromise when it comes to naming your new product or company. A company or product name should be a boost, not a burden. When executed properly, the creative process of naming should aid you in further your brand and increasing...

Welcome Seco Tools!

Seco Tools is a manufacturer of high quality carbide cutting tools. A company with a constant flow of industry solutions and products is nothing but a dream client for a naming agency. We look forward to an inspiring...