News

Who The F–k Is Alice?

Do you want to know the most common names for newborns in Sweden 2018? Just take a look at last year’s list … Apparently, there can never be too many Alices and Williams in the world. According to onomastic science professor Katarina Leibring at Uppsala University,...

Staying on top requires a great naming strategy

Even world-leading companies need to get their marketing strategies right to stay on top. If you run a successful business and have many new products in the pipeline, or if your would like to separate your different offerings, a thorough naming strategy and creative...

Who would you rather do business with 2018?

To succeed in business these days, you need to pick your associates wisely. And if a name is like a personal business trademark, perhaps you should think twice before you join forces with young offenders like Blue Arsed Fly Designs or Cocktease Fashion.   These, along...

Names Under the Loupe: Stiff Names Engage

A handful of people in Sweden have the surname Bånge. For an English native, it may just sound like a weird word that no one can pronounce, but in Swedish it literally means “boner”. Recently, a soon-to-be husband made a powerpoint presentation to his Boner fiancee,...

Creating Business Beyond This Reality

Looking for inspiration to start creating more freely in your life and business? Buy this book featuring yours truly!  Finding the one thing in life that you would do no matter what, is the key to having joy in business. For me, art was that special thing. When I...

What Band Is Your Brand?

To find an appropriate brand name, you must first know your brand voice. Who you are, rather than what you do, should be reflected in your name. An efficient tool to define who you are is to use references from popular culture in your strategy and naming processes....