Press

Eqvarium in Print – advice on naming in the craft industry

In a new article in Plåt & Vent, Eqvarium CEO Katarina Nilsson gives advice on naming in the craft industry. The magazine also gave her an assignment to come up with three thinkable names – good and bad ones – for imaginary tinplate and ventilation companies....

Article in CMO: Is brand success all in your name?

Founder of consulting firm, Eqvarium, discusses the role a name plays in brand building and engagement. According to Nilsson, there are numerous considerations any organisation needs to bring to choosing its name. Primary among these are legal and intellectual...

Article: Name your business – How to choose a winning name

Katarina has written an article for the site Ms. Career girl who aims to help ambitious young professional women find passion in their profession, or a profession out of their passions:  So you have your great idea and are about to set the wheels in motion? Great job!...

Article: Five steps to choosing a powerful business name

Katarina Nilsson’s article on naming was published in What’s New in Fitness Magazine. Read the article in the magazine here, or below. Five steps to choosing a powerful business name As a personal trainer or someone who works in the fitness industry, you already know...

Naming for gaming

The Swedish Patent and Registration Office (PRV) has produced a knowledge program within intellectual property for the gaming industry. Eqvarium contributes with naming expertise for the industry. Read more and watch the film on naming here. (Swedish)...