Press

The best tips for naming your product or service

“Naming your product or service should never be a light-hearted decision, even though it might seem like the most fun part of any development process. Sure, don’t deny yourself the fun, but it’s serious business – so serious that entrepreneur, naming strategist...

The Art of Naming: What’s Your Emotional Intelligence?

It’s never a good idea to settle for a compromise when it comes to naming your new product or company. A company or product name should be a boost, not a burden. When executed properly, the creative process of naming should aid you in further your brand and increasing...

A Pre-Destined Conqueror Needs a Challenging Name

In the modern world of business project management hyper adaptation is the key to success. Everybody’s looking for the one thing that can make the complex simple – the management tool to end all other management tools. Good thing it already exists. Patric Palm and his...

Spirado – A Name to Grow With

Lärarfortbildning was about to launch a leadership initiative and wanted a name that communicated something entirely new. They turned to Eqvarium who helped them choose Spirado, a unique name loaded to the brim with just the right feeling. – In our industry we...

Eqvarium on the air – The Art of Naming

On Monday August 3, at 9 pm European central time, naming strategist Katarina Nilsson appeared on Heather Nichols’ radio show. Among other things she shard her most effective tools and insights on how to create vibrant brand names for businesses, products and...