Press

A Pre-Destined Conqueror Needs a Challenging Name

In the modern world of business project management hyper adaptation is the key to success. Everybody’s looking for the one thing that can make the complex simple – the management tool to end all other management tools. Good thing it already exists. Patric Palm and his...

Spirado – A Name to Grow With

Lärarfortbildning was about to launch a leadership initiative and wanted a name that communicated something entirely new. They turned to Eqvarium who helped them choose Spirado, a unique name loaded to the brim with just the right feeling. – In our industry we...

Eqvarium on the air – The Art of Naming

On Monday August 3, at 9 pm European central time, naming strategist Katarina Nilsson appeared on Heather Nichols’ radio show. Among other things she shard her most effective tools and insights on how to create vibrant brand names for businesses, products and...

Eqvarium in popular Swedish weekly magazine

Katarina Nilsson was recently interviewed about naming for the Swedish weekly magazine ICA Kuriren, which resulted in am excellent four page article. The text is in Swedish, but you are welcome to check it out via the link below: ICA Kuriren nr 5 2015

Article in Företagaren (In Swedish)

“She knows how to make yourself a name” Katarina Nilsson and Eqvarium is interviewed in the Swedish entrepreneur magazine Företagaren, no 4 2011. Read the article in Swedish here: