Tips

Eqvarium’s Naming Academy Part 11

Start small, think big Naming is equally important for small and big businesses. Even if you don’t have the budget of a large competitor, your brand can still benefit from a smaller, but still thorough, naming process. You won’t get as many names to choose between,...

Article: Name your business – How to choose a winning name

Katarina has written an article for the site Ms. Career girl who aims to help ambitious young professional women find passion in their profession, or a profession out of their passions:  So you have your great idea and are about to set the wheels in motion? Great job!...

Eqvarium’s Naming Academy Part 10

Feeling vs. Functionality The name you pick for your business will probably stick with you for a while. Therefore, it’s important that you really feel for your name. Many times, companies let rational thinking get the better of them and go for a functional,...

Eqvarium’s Naming Academy Part 9

When Wide Thinking is the Right Thinking To reach for everyone is to reach no one — marketing 101. A niche and a defined target group is a better way to achieve success in business. However, when it comes to naming a company, product or service, diversifying your...

Eqvarium’s Naming Academy Part 8

When you think names, think branding We’ve already covered the basics when it comes to naming — how to think creatively, how to take your chosen name’s lifecycle into consideration and the importance of legal, linguistic and communicative evaluations. But there are...