Tips

Communicate Your Good Name in a Tagline

We always say that a good name can’t save a bad business. A good business, on the other hand, will always benefit from a rock-solid brand name. To get the most out of your brand name, you need to integrate it with your overall communications strategy right from the...

Eqvarium in Print – advice on naming in the craft industry

In a new article in Plåt & Vent, Eqvarium CEO Katarina Nilsson gives advice on naming in the craft industry. The magazine also gave her an assignment to come up with three thinkable names – good and bad ones – for imaginary tinplate and ventilation companies....

Can You Guess Everyone’s Favorite Name?

If you simply took a list of names for a new product and asked around in the office, chances are slim that people would like the same ones, and that’s fine. But in a thorough naming process done right, your naming team should be able to come to an agreement without...

Fast, Cheap And Sloppy?

Fast, Cheap And Sloppy – Does That Sound Like A Good Business Strategy? Recently, Eqvarium was contacted by a person who’s about to start up the Swedish operations in a Finnish company that will expand in the rest of the Nordic region. They have a Finnish name...

Eqvarium’s Naming Academy Part 14

Let the Name Be a Building Block for Your Business Are you expanding globally, merging two companies together or launching a side product to your main business? A proper name gives you better prospects to succeed. Here are three good things to keep in mind when...