Tips

Eqvarium’s Naming Academy Part 7

Innovate or Die. In the spirit of innovation, we’d like to end this year by giving you a few useful tips on how to develop your brand beyond naming. There are PLENTY of talented businesses with great offers out there and in order to survive, a constant flow of...

Article: Five steps to choosing a powerful business name

Katarina Nilsson’s article on naming was published in What’s New in Fitness Magazine. Read the article in the magazine here, or below. Five steps to choosing a powerful business name As a personal trainer or someone who works in the fitness industry, you already know...

Naming for gaming

The Swedish Patent and Registration Office (PRV) has produced a knowledge program within intellectual property for the gaming industry. Eqvarium contributes with naming expertise for the industry. Read more and watch the film on naming here. (Swedish)...

Eqvarium’s Naming Academy Part 6

What’s in a good name? Have you come up with a hip and cool sounding name for your company, product or service? Be careful! Of course, there’s always a chance that you’ve nailed it simply by chance, but when it comes to naming — better safe than sorry is a ground...

The best tips for naming your product or service

“Naming your product or service should never be a light-hearted decision, even though it might seem like the most fun part of any development process. Sure, don’t deny yourself the fun, but it’s serious business – so serious that entrepreneur, naming strategist...

Eqvarium’s Naming Academy Part 5

3 inspiring tips to get your creativity in motion! Naming your business is a task not to be taken lightly. But sometimes it’s hard to find the creative spark and flow. Here are 3 useful tips to ease things up: 1. Have an open mind Your ”silly” ideas don’t belong in...