Is it wise to adjust to the new and trendy? Or is it smarter to resist, stick to what you know and think ahead? When it comes to naming, it doesn’t hurt to be aware of what’s going on around you. Just don’t let anxiety get the better of you.

A new year equals new trends and naming is, of course, no exception. While some can benefit from being very trendy in their marketing, others may, in fact, suffer from it. If you’ve developed a product, service or company that’s meant to stand the test of time, going for the flashiest name in town could be a fatal option even if it sounds great right now.

These days, the art of naming requires even more than before. The way we talk and perceive things changes fast and so does language itself. Also, people get bored more easily and what’s hot today can certainly be dead cold tomorrow. We’re ready to face all exciting naming challenges that come our way 2017. Our advantage is that we also take 2025 into the equation.

Breakfast Seminar at  Eqvarium – 4 occasions. 4 themes. 4 guests.

Take the opportunity to learn more about naming and how a strategically sustainable name reinforces your brand in the long run. Eqvarium invites you to 4 breakfast seminars on the mechanisms of naming from different perspectives.

Before each seminar, we enjoy a light breakfast and mingle. Don’t hesitate to share your own thoughts on naming. Let’s see if we can solve your challenges together!

Time: 8:00-9:30
Place: Coor Conference, Tegelbacken 4a, Stockholm
Date: February 15, March 15, April 12 & May 10, 2017

Get to know more about Eqvarium’s Breakfast Seminars here >>

Name Spotting of the Month: Your Kid is Called WHAT?!!

When we help businesses to find a suitable name that will last over time, we usually talk 10-15 years — not a lifetime. But we actually offer our services to families who wish to come up with a nice name for their baby or perhaps change their last name.

Read the whole 2017 January newsletter here >>