My Vegina (short for My Vegan Regina, or My Vegan Queen), kills all competition with its both cocky (sorry) and pretty name. The new kid on the block in Stockholm’s inner city certainly understands the point of standing out, and the young, conscious target audience really seems to buy into the name and concept.
Would it work globally? Can it attract a bigger audience? Will everyone be sick of the name in a month? Instead of being boring, we simply note that the world beomes a bit richer each time people dare a little more. Go Vegina!