Nordea Liv & Pension asked us to determine the right name for a product within their retirement insurance service. In the banking- and finance sector descriptive names are commonly used but it’s not easy to navigate between used expressions and concepts that have become burdened with particular associations. Following a lively cooperation they chose a desirable name and also had a name as backup. The final step was internal acceptance with the management team and the board. Hopefully they’ll launch their new name soon!

We see how naming of services is becoming more relevant in parallel to a greater demand, which is fun!