Katarina har skrivit en artikel för sajten Ms. Career girl. Ms Career girls mål är att hjälpa ambitiösa unga affärskvinnor att hitta passionen i sitt yrke, eller ett yrke i sin passion: 

So you have your great idea and are about to set the wheels in motion? Great job! Now it’s all down to one small detail. Although it is not that small of a detail in the grand scheme of your business. So, what will you name your business?

The naming stage of a business, product or service is where many of us get stuck. This is a common problem for all sorts of companies, from the smallest startup to the international corporation. Naming your business may seem easy, but in reality there are many pitfalls you need to avoid.

These tips and tricks will hopefully give you a few insights on naming your ”baby” to give it the best possible start in life:

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