A good and solid brand name will always be rewarding

 

We are a full-service naming agency and support you through the whole process of finding a new name for your company or product. The full Monty is always a safe investment, but perhaps you’re just looking for help in a specific area? We do everything from creative workshops to linguistic evaluation.

 

Contact us, And we’ll find you a new name!

Eqvarium - Naming Agency

A good and solid brand name will always be rewarding

We are a full-service naming agency and support you through the whole process of finding a new name for your company or product. The full Monty is always a safe investment, but perhaps you’re just looking for help in a specific area? We do everything from creative workshops to linguistic evaluation.

 

Contact us, And we’ll find you a new name!

Eqvarium – Your Full-Service Naming Agency

Why lose sleep over naming a business or finding a solid product name? Let’s make naming a fun and creative experience that will increase your sales.

 

Bad names are unfortunately common in the business world. Often they’re due to weak strategies, lack of naming knowledge and disagreements within the company. As a widely experienced naming agency, Eqvarium strongly recommends you not to settle for a compromise. Inappropriate names can do serious harm to your business. A good and solid brand name, on the other hand, will always be rewarding.

Do you need to change your company name? Are you looking for a smart and unique product name for your global business?

Recent
posts

Some of the names we have created

Recent posts

Client Interview with Dentsply Sirona – Creating Azento

Dentsply Sirona assigned Eqvarium to find a name for a new product for implant treatment. We asked Johanna E Nilsson, Director Marketing Communication, to tell us more about Azento and the collaboration with Eqvarium.

What are the biggest challenges around digital implant treatment? Our market research has shown that many dentists placing implants find the process complex..

The 5 Elements of Naming

To create a high-quality brand name that lasts over time, you need to be aware of the following elements: First Element: Differentiation
Differentiation is not an easy word to pronounce, but it’s even harder to achieve. Any business that stands out in its key markets, will have an advantage against competitors that choose to play it safe. We all know that, we all say that – but in most cases, it’s just empty words. A strong, unique brand name is one way to really..

One Word Names – A Good Affair

Recent studies show that startups benefit from choosing a one word brand name. Newly established businesses have reported an increased market value of 2.53 %, compared to the ones with names that include several words. Another huge success factor is the actual word itself. And the winning formula seems to be “the weirder the better,” since a standout name makes people remember you. This is nothing new to us but might come as a surprise for those who believe in playing..

Names Under The Loupe: Confusing or intriguing?

When the pipes leak, who do you turn to? Your husband, the great alpha male, of course. At least if you’re still living in the 1950s. This service company reaches out to businesses in literal need of a helping hand. They are one of many, but their brand name certainly stands out. Playing on stereotypes can be very effective and this is a fine example. And make no mistake – the “husband” in question can very well be a strong woman..

Some of the names we have created

Names we have created: Favro
Names we have created: SoliQ
Names we have created: Mawok
Names we have created: Credento
Names we have created: Nytida
Names we have created: Adveon
Names we have created: Inveio
Names we have created: Applino
Names we have created: Avarda