A good and solid brand name will always be rewarding

 

We are a full-service naming agency and support you through the whole process of finding a new name for your company or product. The full Monty is always a safe investment, but perhaps you’re just looking for help in a specific area? We do everything from creative workshops to linguistic evaluation.

 

Contact us, And we’ll find you a new name!

Eqvarium - Naming Agency

A good and solid brand name will always be rewarding

We are a full-service naming agency and support you through the whole process of finding a new name for your company or product. The full Monty is always a safe investment, but perhaps you’re just looking for help in a specific area? We do everything from creative workshops to linguistic evaluation.

 

Contact us, And we’ll find you a new name!

Eqvarium – Your Full-Service Naming Agency

Why lose sleep over naming a business or finding a solid product name? Let’s make naming a fun and creative experience that will increase your sales.

 

Bad names are unfortunately common in the business world. Often they’re due to weak strategies, lack of naming knowledge and disagreements within the company. As a widely experienced naming agency, Eqvarium strongly recommends you not to settle for a compromise. Inappropriate names can do serious harm to your business. A good and solid brand name, on the other hand, will always be rewarding.

Do you need to change your company name? Are you looking for a smart and unique product name for your global business?

Recent
posts

Some of the names we have created

Recent posts

I have no idea what it is. Let’s name it!

How Can You Name Something If You Don’t Know What It Is?
Creating a great brand name comes with certain requirements. One is to be able to answer a seemingly simple question: What are we going to name? That can’t be too hard, can it? You’d be surprised. Lately, I have noticed that many companies struggle with their brand architecture and strategy. They simply aren’t too sure what they’re in fact selling and even less certain about their brand position..

Name Spotting: Lime? Blimey!

In CRM, client satisfaction is crucial. Imagine working up a reputation and a great online rating for your services, just to have it shattered due to an unfortunate name decision. Something like that recently happened to Swedish Lundalogik, when they changed their name to the more generic Lime Technologies. The new name was in fact so generic, that it didn’t take long before upset and angry customers started calling. System breakdown? More like a flat tire..

Hair Today, Gone Tomorrow? Not likely.

A great name speaks volumes and extends your brand – something that Rapunzel of Sweden, quite literally, manages with ease. The business has taken its name from a well-known Brothers Grimm tale, where a pretty girl in a tower lets people climb up there using her hair. Obviously, it’s very long and of high quality. We think this is a great use of symbolism and a fine example of how a name can create instant brand recognition.

Let’s Bake Better Brand Names

A naming strategy, inside a branding strategy, inside a business strategy. A too difficult recipe to master, is it?
When I started working with names, I noticed that many companies looked at naming as a no-brainer. Very often, the responsibility for naming a new product was intertwined with the development team. There was a certain “you created it, you name it”-mentality going on. But evidently, creating names in an ad hoc way is not the road to brand consistency.

Some of the names we have created

Names we have created: Favro
Names we have created: SoliQ
Names we have created: Mawok
Names we have created: Credento
Names we have created: Nytida
Names we have created: Adveon
Names we have created: Inveio
Names we have created: Applino
Names we have created: Avarda