A good and solid brand name will always be rewarding

We are a full-service naming agency and support you through the whole process of finding a new name for your company or product. The full Monty is always a safe investment, but perhaps you’re just looking for help in a specific area? We do everything from creative workshops to linguistic evaluation.

Eqvarium - Naming Agency

A good and solid brand name will always be rewarding

We are a full-service naming agency and support you through the whole process of finding a new name for your company or product. The full Monty is always a safe investment, but perhaps you’re just looking for help in a specific area? We do everything from creative workshops to linguistic evaluation.

Eqvarium – Your Full-Service Naming Agency

Why lose sleep over naming a business or finding a solid product name?
Let’s make naming a fun and creative experience that will increase your sales.

Bad names are unfortunately common in the business world. Often they’re due to weak strategies, lack of naming knowledge and disagreements within the company. As a widely experienced naming agency, Eqvarium strongly recommends you not to settle for a compromise. Inappropriate names can do serious harm to your business. A good and solid brand name, on the other hand, will always be rewarding.

Do you need to change your company name?
Are you looking for a smart and unique product
name for your global business?

 

Recent posts:

Names Under the Loupe: So, Is It All You Can Eat?

My Vegina (short for My Vegan Regina, or My Vegan Queen), kills all competition with its both cocky (sorry) and pretty name. The new kid on the block in Stockholm’s inner city certainly understands the point of standing out, and the young, conscious target audience really seems to buy into the name and concept. Would it work globally?..

Will Your Name Cut It?

Are you sitting on a treasure chest full of amazing names for a revolutionary service or product? Remember to check the following before registering your new brand name:
Are the names in sync with our overall strategy? Do the names work internationally? How are they perceived in other languages and on our global key markets? Are the names legally secure? Do we have the..

What if we don’t like the names?

Hyundai, Lego, Pepsi – many brand names are so well-established that we rarely think about how they really sound. They have all reached a desirable position on their respective markets. Imagine a meeting where these names were presented to the company’s decision makers. Do you see standing ovations, or a room full of confused faces? We guess the latter, and here’s a little truth…

Names Under The Loup: Stålhästen

When Jon Bon Jovi sang “I’m a cowboy, on a steel horse I ride, I’m wanted dead or alive”, he probably meant a motorcycle, as the expression steel horse commonly refers to classic American biker gangs and outlaw culture. But maybe, just maybe, he was paying homage to the Swedish bike manufacturer Stålhästen (Steel Horse). The company takes inspiration from..

Some of the names we have created:

Names we have created: Favro
Names we have created: SoliQ
Names we have created: Mawok
Names we have created: Credento
Names we have created: Nytida
Names we have created: Adveon
Names we have created: Inveio
Names we have created: Applino
Names we have created: Avarda