A good and solid brand name will always be rewarding

 

We are a full-service naming agency and support you through the whole process of finding a new name for your company or product. The full Monty is always a safe investment, but perhaps you’re just looking for help in a specific area? We do everything from creative workshops to linguistic evaluation.

 

Contact us, And we’ll find you a new name!

Eqvarium - Naming Agency

A good and solid brand name will always be rewarding

We are a full-service naming agency and support you through the whole process of finding a new name for your company or product. The full Monty is always a safe investment, but perhaps you’re just looking for help in a specific area? We do everything from creative workshops to linguistic evaluation.

 

Contact us, And we’ll find you a new name!

Eqvarium – Your Full-Service Naming Agency

Why lose sleep over naming a business or finding a solid product name? Let’s make naming a fun and creative experience that will increase your sales.

 

Bad names are unfortunately common in the business world. Often they’re due to weak strategies, lack of naming knowledge and disagreements within the company. As a widely experienced naming agency, Eqvarium strongly recommends you not to settle for a compromise. Inappropriate names can do serious harm to your business. A good and solid brand name, on the other hand, will always be rewarding.

Do you need to change your company name? Are you looking for a smart and unique product name for your global business?

Recent
posts

Some of the names we have created

Recent posts

Miraya sees everything crystal clear

Miraya sees everything crystal clear

Complex events are part of everyday life for important social functions such as the armed forces, blue light authorities and traffic operators. To get the best possible overview on a situation, a correct analysis based on several different data sources is needed – something Kriisa is exceptionally good at providing. In fact, they are so good that they have now outgrown their company name and hired Eqvarium to find a new one. Can you tell us a little about your services / products and what target groups you are working towards today?

How to Heal a Broken Brand? Pay the Studio a Visit

How to Heal a Broken Brand? Pay the Studio a Visit

When facing the unexpected, adaptation is key. For their business to survive, many companies have been forced to come up with new solutions. We like how the British meditation studio Re:Mind have adapted their in-person classes to online versions and added a web shop to the offering. When things go back to normal, businesses like this one will have established a whole new platform to reach their clientele. But even more than that, we like their clever yet simple brand name – very suitable for a business focusing on soul and body restoration.

KUKEN is king

KUKEN is king

We have said it before and we will say it again: A name that sounds great in one language may be a complete disaster in another. So if you are planning on serving customers on other markets today or in the future, a linguistic screening early in the process is always a good idea. The KUKEN is a company in New Jersey, USA that sells kitchen and bathroom interiors. If they were to open a store in Sweden, Eqvarium would definitely recommend them to do so under a different name since ‘kuken’ is a rather crude slang version of the male genitalia…

The Cost of an Unfortunate Brand Name  

The Cost of an Unfortunate Brand Name  

If your name brand name translates into something funny or inappropriate in a different language, it doesn’t necessarily mean the end of your brand. People love to spot these things and few would see it as intentional. However, many studies show that unfortunate brand names do influence the sales, and some meanings and associations may just be a bit too much to overlook. Rebranding your company, service or product can be very costly. According to branding experts, it can be anything from $50,000 to millions of dollars..

Some of the names we have created

Names we have created: Favro
Names we have created: Favro
Names we have created: SoliQ
Names we have created: Mawok
Names we have created: Credento
Names we have created: Nytida
Names we have created: Adveon
Names we have created: Inveio
Names we have created: Applino
Names we have created: Avarda