Names Under the Loupe: What Would Barbie Ride?

The two-wheel revolution is upon us. But it’s hardly a Harley revival. Modern bikers rather minimize the carbon footprint than raise hell on the highway. Yes, we’re talking electric scooters, those weird things that promise low speed at a high price. Unless you rent one by the hour, of course.
Scooters are quite interesting from a naming perspective. A sharp Razor, a chic Glion Dolly, a practical Ecoreco or a $5,000..

All Brand Names Matter. Some More Than Others.

“No brand becomes iconic without a solid business strategy”. A recent major U.K. study shows that over half of the respondents would choose a well-known brand over a bargain, even if it meant spending more money. Unsurprisingly, Coca-Cola, Apple, Amazon and Adidas rank among the most popular consumer picks. Is it out of habit, brand snobbism or perhaps pure laziness?

The Art of Naming

Do you tend to name your creations so the name explains what something is? Or do you choose names that carry the energy of your creations and make them sing?
Join Eqvarium CEO and international naming expert Katarina Nilsson and Heather Nichols CF on Monday 19th November 12 PST/9pm CET on VoiceAmerica Empowerment for a conversation delving into naming as an art form that can expand everything you do & create!

Client Interview with Dentsply Sirona – Creating Azento

Dentsply Sirona assigned Eqvarium to find a name for a new product for implant treatment. We asked Johanna E Nilsson, Director Marketing Communication, to tell us more about Azento and the collaboration with Eqvarium.

What are the biggest challenges around digital implant treatment? Our market research has shown that many dentists placing implants find the process complex..

The 5 Elements of Naming

To create a high-quality brand name that lasts over time, you need to be aware of the following elements: First Element: Differentiation
Differentiation is not an easy word to pronounce, but it’s even harder to achieve. Any business that stands out in its key markets, will have an advantage against competitors that choose to play it safe. We all know that, we all say that – but in most cases, it’s just empty words. A strong, unique brand name is one way to really..

One Word Names – A Good Affair

Recent studies show that startups benefit from choosing a one word brand name. Newly established businesses have reported an increased market value of 2.53 %, compared to the ones with names that include several words. Another huge success factor is the actual word itself. And the winning formula seems to be “the weirder the better,” since a standout name makes people remember you. This is nothing new to us but might come as a surprise for those who believe in playing..

Names Under The Loupe: Confusing or intriguing?

When the pipes leak, who do you turn to? Your husband, the great alpha male, of course. At least if you’re still living in the 1950s. This service company reaches out to businesses in literal need of a helping hand. They are one of many, but their brand name certainly stands out. Playing on stereotypes can be very effective and this is a fine example. And make no mistake – the “husband” in question can very well be a strong woman..

Names in Fashion – Impossible or Immaculate?

Thank you can pronounce it? Think again.

Clients often declare that a brand name should be easy to pronounce. But when you look at some of today’s most significant brands – for instance the ones we most willingly showcase on our bodies – most people would probably get them wrong. But maybe, that can be a good thing to get the buzz going and separate yourself from the competition.

Names Under The Loupe: Everyone’s Favorite Douchebag

We always encourage our clients to dare to be different, to choose adventure before safety.

These guys manifest what we’re talking about.

Douchebag is a bold, cocky and simply fantastic name that truly stands out.

Douchebag = 1. Competition = 0.

When You Think Brand Names, Think Graffiti

When You Think Brand Names, Think Graffiti Even cavemen drew on walls to tell their story. Still, it’s taken graffiti and street art forever to get anywhere near mainstream culture. While some will always consider tagging a building nothing but vandalism, there’s a lot you can take from graffiti when it comes to creating your brand identity and name:  The groundbreaking mindset If it’s not edgy, it’s literally painted over. The same goes for most businesses.


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