Name of The Week: Xelline
Great business knows no limit. Neither do great names. Xelline is a multi-functional name that could suit almost any company or product reaching for the stars. What do you read into it?
It is essential for any large corporation to know its consumers’ behavior and what truly appeals to them. That is something you never find out in a board room. Unless we’re talking about a room full of skate boards, that is. Most skate companies are closely attached to the actual product, since they’re often run by former pro-skaters and enthusiasts. This is an enviable position to be in, since they pretty much know what works and what doesn’t..
“Show, don’t tell” may be a worn-out expression, but it’s used for good reason. In fact, many companies we encounter still need a reminder of what it means, especially when it comes to their brand and product names. It’s a simple rule, really: Don’t be too descriptive about your product benefits, or you will limit yourself right from the start. Also, a descriptive name could make you look bland, anxious or weak in vision. With a great brand name..
Name of the Week: Civaya.
One of our personal favorites from the Eqvarium treasure box is still up for grabs. Civaya just keeps on growing on us. Do you also see its potential?
When Boeing’s 737 MAX aircraft model crashed for the second time in a short space of time, President Trump suggested that a name change could be a solution. What better way to make a brand-new start, right? Ryanair, buyer of Boeing aircrafts, seems to have taken the words to heart and encouraged the company to scrap the 737 MAX – the name, that is once and for all. Earlier this year, someone took a snapshot of one of the planes and rumors started flying around…
With their brand-new electric concept e-tron, Audi seemingly leave little to desire. However, the French may disagree when it comes to the name. Why? Because “étron” is French for poop, a subject (or is it fecal?) matter that’s not commonly associated with innovation and premium design. But we don’t like to talk crap about a brand we really like and we’re certain that e-tron runs extremely well. Next time, let Eqvarium help out!
“A truly unique workplace where we all feel like a big family. A family unlike any other.” If it sounds familiar, it is probably because that’s how most companies choose to describe themselves when recruiting new employees. While some work places are truly unique, most company names indicate the direct opposite. In fact, we seem to be living in the age of imitation. For example, Hemfrid, the pioneer in Swedish household-related services, has received competition from companies..
Name Of The Week: Clevrus
Next up in our popular series, is a name that could easily be associated with saving lives. And hey, it’s available for purchase. Grab and grow, people!
Large B2B groups in expansion often need our help in creating a global brand strategy that includes names. The strategy needs to cover the entire product portfolio and include creative guidelines for naming processes. Many of these companies grow both organically and through acquisitions. Therefore, one of the recurring challenges is the management of acquired brands and the integration of a purchased product portfolio. Setting a brand strategy that includes an acquisition strategy…
‘Your brand name needs to be just as strong as your product’. Many companies and products are mayflies. When brands disappear as quickly as they came, it is often due to lack of quality behind the polished facade. It may have sounded appealing and looked good, but made no difference for the customer. However, sometimes it is just the opposite – the product is great and the demand is there, but the brand strategy and presentation are lagging behind.