Name of the Week: Corhaus. Is reliability your most important selling point? Why not let it show in your brand name? Corhaus symbolizes a rock-solid core and a safe haven for your clients to rely on.
Time to do some name shopping for this New Year?
Even successful businesses can have name challenges. Renowned Ångpanneföreningen (The Boiler Association) has undergone major changes that have required not only one, but several name changes. They first decided to shorten the classic Steam Boiler Association to ÅF. At the merger with Finnish Pöyry, the name was changed once again to the not so imaginative ÅF Pöyry.
“Good things take time and the name you choose must be able to support your business going forward” 2019 was a truly varied year for Eqvarium, with many exciting name assignments in all possible industries. In naming, the winner takes it all. That means that a...
Name of the Week: Dirgenta
The conductor (dirigent in Swedish) is in full control and leaves nothing to chance – a must for mastery. The same goes for running a company, wouldn’t you say? What do you read into the name Dirgenta?
If you like it, you are more than welcome to buy it!
From Movers Stockholm and Alpha Quality Moving to Trygga Händer (Safe Hands) and Orkar Inte (Can’t Find the Strength) – the Swedish removal industry has a wide range of names. Some prefer the traditional and descriptive, while others like to stand out and challenge. But sometimes – regardless of the industry – we stumble across names that leave us quite speechless…
What brand names do you like? We always ask this question at start-up meetings with new customers. The answer is usually some well-known and popular brand name associated with a revolutionary or qualitative product. Very few people find names linked to unsuccessful products and services impressive. This little experiment says a lot. It is not really the name itself, but what it represents, that is the most important thing..
Name of The Week: Xelline
Great business knows no limit. Neither do great names. Xelline is a multi-functional name that could suit almost any company or product reaching for the stars. What do you read into it?
It is essential for any large corporation to know its consumers’ behavior and what truly appeals to them. That is something you never find out in a board room. Unless we’re talking about a room full of skate boards, that is. Most skate companies are closely attached to the actual product, since they’re often run by former pro-skaters and enthusiasts. This is an enviable position to be in, since they pretty much know what works and what doesn’t..
“Show, don’t tell” may be a worn-out expression, but it’s used for good reason. In fact, many companies we encounter still need a reminder of what it means, especially when it comes to their brand and product names. It’s a simple rule, really: Don’t be too descriptive about your product benefits, or you will limit yourself right from the start. Also, a descriptive name could make you look bland, anxious or weak in vision. With a great brand name..
Name of the Week: Civaya.
One of our personal favorites from the Eqvarium treasure box is still up for grabs. Civaya just keeps on growing on us. Do you also see its potential?