News

Name Of The Week: Clevrus

  Next up in our popular series, is a name that could easily be associated with saving lives. And hey, it’s available for purchase. Grab and grow, people! Clevrus [klevrəs]   From the English words “clever” and “us”. Suitable for a consultancy or an app that...

A Brand Strategy Worthy Of The Name

Large B2B groups in expansion often need our help in creating a global brand strategy that includes names. The strategy needs to cover the entire product portfolio and include creative guidelines for naming processes. Many of these companies grow both organically and...

How You Know When It’s Time For A Name Change

 ‘Your brand name needs to be just as strong as your product’ Many companies and products are mayflies. When brands disappear as quickly as they came, it is often due to lack of quality behind the polished facade. It may have sounded appealing and looked...

Name of the Week: Akribon

Akribon [akrɪbɔn] Greek for “accuracy, attention for detail” meets French for “good”. International and professional yet soft and warm. Unique yet familiar.  .com and .se available   “Akribon are simply next level by any measurement. Perhaps that’s why they...

I have no idea what it is. Let’s name it!

How Can You Name Something If You Don’t Know What It Is?   Creating a great brand name comes with certain requirements. One is to be able to answer a seemingly simple question: What are we going to name? That can’t be too hard, can it? You’d be surprised.  ...

Name Spotting: Lime? Blimey!

In CRM, client satisfaction is crucial. Imagine working up a reputation and a great online rating for your services, just to have it shattered due to an unfortunate name decision. Something like that recently happened to Swedish Lundalogik, when they changed their...