News

Names Under the Loupe: So, Is It All You Can Eat?

My Vegina (short for My Vegan Regina, or My Vegan Queen), kills all competition with its both cocky (sorry) and pretty name. The new kid on the block in Stockholm’s inner city certainly understands the point of standing out, and the young, conscious target...

Will Your Name Cut It?

Are you sitting on a treasure chest full of amazing names for a revolutionary service or product? Remember to check the following before registering your new brand name:   Are the names in sync with our overall strategy?   Do the names work internationally? How are...

What if we don’t like the names?

Hyundai, Lego, Pepsi – many brand names are so well-established that we rarely think about how they really sound. They have all reached a desirable position on their respective markets. Imagine a meeting where these names were presented to the company’s decision...

Names Under The Loup: Stålhästen

  When Jon Bon Jovi sang “I’m a cowboy, on a steel horse I ride, I’m wanted dead or alive”, he probably meant a motorcycle, as the expression steel horse commonly refers to classic American biker gangs and outlaw culture. But maybe, just maybe, he was...

How Much Is A Name?

  Many are curious about the actual price tag for a brand name. We can see why, as naming can seem abstract and difficult to value for the uninitiated. What we don’t see is why it should differ from any other industry where the price is set according to unique needs...

10% Discount On Kickoff Workshops

  No kickoff, no business. For this year’s autumn conference, why not include an inspiring naming workshop? During a highly efficient hour, we take a closer look at your unique brand name challenges and try a couple of joyful, creative exercises. Book before June 30...