News

What’s not thoroughly thought of might cost you

If your brand name translates into something funny or inappropriate in a different language, it doesn’t necessarily mean the end of your brand. People love to spot these things and few would see it as intentional. However, many studies show that unfortunate brand...

How to Heal a Broken Brand? Pay the Studio a Visit

  When facing the unexpected, adaptation is key. For their business to survive, many companies have been forced to come up with new solutions. We like how the British meditation studio Re:Mind have adapted their in-person classes to online versions and added a web...

KUKEN is king

  We have said it before and we will say it again: A name that sounds great in one language may be a complete disaster in another. So if you are planning on serving customers on other markets today or in the future, a linguistic screening early in the process is...

The Cost of an Unfortunate Brand Name  

  If your name brand name translates into something funny or inappropriate in a different language, it doesn’t necessarily mean the end of your brand. People love to spot these things and few would see it as intentional. However, many studies show that...

No need to hesitate, let’s just do it.

Sometimes all it takes is the thought of how long we think a project is going to take for us to not even start at all. But as a matter of fact, time will pass regardless of whether we set sails or not. So there’s no need to hesitate! Give me a call and let’s get...