News

Eqvarium Makes The News

  “It is a highly strategic decision that many people might take a little too lightly”   In modern corporate strategy, a strong name is a must to support the business in the long term. In an recent article with DI Digital, Katarina Nilsson, CEO...

The Naming Trends Of 2020

  The Naming Trends Of 2020 – Which One Do You Favor?   What are companies and products called in 2020? Eqvarium has done some serious trend spotting and identified several types of names that are common right now. Here is a brief summary:   “Composite...

Akavia Paves The Way For More Courageous Name Picks

When Jusek and Civilekonomerna started a brand new union, they needed a name that symbolized the road ahead. That is literally what they got. Through Eqvarium’s creative process, the name Akavia – short for the academic way/road – saw the light of day. The...

Name of the Week: Corhaus

  Is reliability your most important selling point? Why not let it show in your brand name? Corhaus symbolizes a rock-solid core and a safe haven for your clients to rely on.   Time to do some name shopping for this New Year? Enquire here...

Name Spotting: From Boiler to Fryer

  Even successful businesses can have name challenges. Renowned Ångpanneföreningen (The Boiler Association) has undergone major changes that have required not only one, but several name changes. They first decided to shorten the classic Steam Boiler Association...

A Christmas Challenge For 2020

  “Good things take time and the name you choose must be able to support your business going forward” 2019 was a truly varied year for Eqvarium, with many exciting name assignments in all possible industries. In naming, the winner takes it all. That means that a...