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Client Interview with Dentsply Sirona – Creating Azento

  Dentsply Sirona assigned Eqvarium to find a name for a new product for implant treatment. We asked Johanna E Nilsson, Director Marketing Communication, to tell us more about Azento and the collaboration with Eqvarium. What are the biggest challenges around digital...

The 5 Elements of Naming

To create a high-quality brand name that lasts over time, you need to be aware of the following elements:   First Element: Differentiation   Differentiation is not an easy word to pronounce, but it’s even harder to achieve. Any business that stands out in its key...

One Word Names – A Good Affair

Recent studies show that startups benefit from choosing a one word brand name. Newly established businesses have reported an increased market value of 2.53 %, compared to the ones with names that include several words. Another huge success factor is the actual word...

Names Under The Loupe: Confusing or intriguing?

When the pipes leak, who do you turn to? Your husband, the great alpha male, of course. At least if you’re still living in the 1950s. This service company reaches out to businesses in literal need of a helping hand. They are one of many, but their brand name certainly...

Names in Fashion – Impossible or Immaculate?

Thank you can pronounce it? Think again. Clients often declare that a brand name should be easy to pronounce. But when you look at some of today’s most significant brands – for instance the ones we most willingly showcase on our bodies – most people would...

Names Under The Loupe: Everyone’s Favorite Douchebag

We always encourage our clients to dare to be different, to choose adventure before safety. These guys manifest what we’re talking about. Douchebag is a bold, cocky and simply fantastic name that truly stands out. Douchebag = 1. Competition = 0.   Photo...