News

Skapa ett varumärke som håller över tid

Livestreamat event den 10 maj klockan 11.00 CET   Förra året var jag med i ett handplockat team av specialister som i en gemensam process på kort tid tog fram den grund som krävs för att skapa ett varumärke som håller över tid. Strategiskt, namnmässigt, legalt...

Kebni – a name with solid possibilities

  We recently assisted ASTG (Advanced Stabilized Technologies Group), where we helped them develop the brand name KEBNI for the Nasdaq First North Growth Market listed company group.   This is what the company wanted: A strong, ownable brand name that they...

What’s not thoroughly thought of might cost you

If your brand name translates into something funny or inappropriate in a different language, it doesn’t necessarily mean the end of your brand. People love to spot these things and few would see it as intentional. However, many studies show that unfortunate brand...

How to Heal a Broken Brand? Pay the Studio a Visit

  When facing the unexpected, adaptation is key. For their business to survive, many companies have been forced to come up with new solutions. We like how the British meditation studio Re:Mind have adapted their in-person classes to online versions and added a web...

KUKEN is king

  We have said it before and we will say it again: A name that sounds great in one language may be a complete disaster in another. So if you are planning on serving customers on other markets today or in the future, a linguistic screening early in the process is...