News

4 Questions for a Good Brand Name

Dec 18, 2023 | Naming Academy, News, Tips

“If people like what they see and hear, they give your product a chance. And guess what the first thing they notice is?” Names should help carry brands, not destroy them. To ensure a long lifespan, you can start by asking the following four questions. If you...

Nordeye – how a brand that works long term was born

Sep 8, 2022 | Cases, Clients, News

Transport Solutions – a part of Axel Johnson International, were assigned to create a new brand for an e-commerce platform selling extra lighting and spare parts for vehicles for full commercialization in the EU, the UK, Norway and Switzerland. The key to success in...

Kebni – a name with solid possibilities

Jan 31, 2022 | Cases, Clients, News

  We recently assisted ASTG (Advanced Stabilized Technologies Group), where we helped them develop the brand name KEBNI for the Nasdaq First North Growth Market listed company group.   This is what the company wanted: A strong, ownable brand name that they...

What’s not thoroughly thought of might cost you

Apr 2, 2021 | News

If your brand name translates into something funny or inappropriate in a different language, it doesn’t necessarily mean the end of your brand. People love to spot these things and few would see it as intentional. However, many studies show that unfortunate brand...

How to Heal a Broken Brand? Pay the Studio a Visit

Jun 15, 2020 | News

  When facing the unexpected, adaptation is key. For their business to survive, many companies have been forced to come up with new solutions. We like how the British meditation studio Re:Mind have adapted their in-person classes to online versions and added a web...