News

When You Think Brand Names, Think Graffiti

Even cavemen drew on walls to tell their story. Still, it’s taken graffiti and street art forever to get anywhere near mainstream culture. While some will always consider tagging a building nothing but vandalism, there’s a lot you can take from graffiti when it comes...

Names Under The Loup: How Much Fun Are Funny Names, Really?

This summer, thieves got their hands on the priceless crown jewels from the cathedral in Strängnäs and fled the scene in a speedboat. Now that the Swedish people have finally recovered from the tragedy, but no longer have any royal objects to admire, they can perhaps...

All That Glimmers Isn’t Gold

A new report from Mining Intelligence shows that the mining industry suffers from extreme anxiety and lack of fantasy when it comes to brand names. Over 1,000 mining companies use the word “gold” in their company name, while “coal” and...

One Tree Doesn’t Make A Rainforest – Don’t Limit Your Brand

You’re at the sci-fi shelf looking to get your hands on the latest Bella Forrest novel, when you suddenly catch a glimpse of… cheese doodles and ravioli! From now on, that’s what you can expect when you visit Adlibris (yes, they run physical stores as well.) Bonnier’s...

Azelio

“We’re not alone in regarding solar energy as the future. But our technology and product stand out on the market, and we need to show that in every part of our brand. We hired Eqvarium to create a waterproof brand name that both challenged the industry status quo and...

Names Under the Loupe: So, Is It All You Can Eat?

My Vegina (short for My Vegan Regina, or My Vegan Queen), kills all competition with its both cocky (sorry) and pretty name. The new kid on the block in Stockholm’s inner city certainly understands the point of standing out, and the young, conscious target...