News

Can a new name make a lousy product fly?

When Boeing’s 737 MAX aircraft model crashed for the second time in a short space of time, President Trump suggested that a name change could be a solution. What better way to make a brand-new start, right? Ryanair, buyer of Boeing aircrafts, seems to have taken...

One man’s hit is another man’s shit

With their brand-new electric concept e-tron, Audi seemingly leave little to desire. However, the French may disagree when it comes to the name. Why? Because “étron” is French for poop, a subject (or is it fecal?) matter that’s not commonly associated with innovation...

Unimaginative company names come ten a penny

“Companies that consciously choose to be followers will always find it hard to take the lead.”   “A truly unique workplace where we all feel like a big family. A family unlike any other.” If it sounds familiar, it is probably because that’s how most companies...

Name Of The Week: Clevrus

  Next up in our popular series, is a name that could easily be associated with saving lives. And hey, it’s available for purchase. Grab and grow, people! Clevrus [klevrəs]   From the English words “clever” and “us”. Suitable for a consultancy or an app that...

A Brand Strategy Worthy Of The Name

Large B2B groups in expansion often need our help in creating a global brand strategy that includes names. The strategy needs to cover the entire product portfolio and include creative guidelines for naming processes. Many of these companies grow both organically and...

How You Know When It’s Time For A Name Change

 ‘Your brand name needs to be just as strong as your product’ Many companies and products are mayflies. When brands disappear as quickly as they came, it is often due to lack of quality behind the polished facade. It may have sounded appealing and looked...