News

Eqvarium In The Press – Useful Tips From The Coach

  Would you like to know how a name is created? In a recent magazine feature (Swedish only), Eqvarium CEO Katarina Nilsson talks to Civilekonomen about the creation of the brand name Akavia – a new trade union sprung from two already established ones. In the...

Full Speed Ahead During Lockdown

  “Modern technology enables professional naming processes without the risk of infection”   Just a month ago, we wrote about how a certain virus had kidnapped the well-known beer brand Corona. Now, it has seemingly put an entire business world to a halt, as...

The Wrong Name Can Leave a Bitter Aftertaste

  It is often stated that all PR is good PR. However, it is doubtful whether the chocolate maker Isis or the renowned fashion house Lacoste – Anders Behring Breivik’s favorite brand – reasoned this way. All companies dread the “kidnapping” of their brand,...

5 Reasons to Rename Your Business

“If the name does not reflect your business, you may want to consider changing it” When it comes to company names, it is in fact hard to be wise in hindsight. Scrapping an incorporated name and starting over with a new one, can be a costly affair to say...

Eqvarium Makes The News

  “It is a highly strategic decision that many people might take a little too lightly”   In modern corporate strategy, a strong name is a must to support the business in the long term. In an recent article with DI Digital, Katarina Nilsson, CEO...

The Naming Trends Of 2020

  The Naming Trends Of 2020 – Which One Do You Favor?   What are companies and products called in 2020? Eqvarium has done some serious trend spotting and identified several types of names that are common right now. Here is a brief summary:   “Composite...