News

Names Under The Loup: Stålhästen

  When Jon Bon Jovi sang “I’m a cowboy, on a steel horse I ride, I’m wanted dead or alive”, he probably meant a motorcycle, as the expression steel horse commonly refers to classic American biker gangs and outlaw culture. But maybe, just maybe, he was...

How Much Is A Name?

  Many are curious about the actual price tag for a brand name. We can see why, as naming can seem abstract and difficult to value for the uninitiated. What we don’t see is why it should differ from any other industry where the price is set according to unique needs...

10% Discount On Kickoff Workshops

  No kickoff, no business. For this year’s autumn conference, why not include an inspiring naming workshop? During a highly efficient hour, we take a closer look at your unique brand name challenges and try a couple of joyful, creative exercises. Book before June 30...

A Strategic Platform To Secure Your Names

Today, the possibility to expand and venture into new business areas is greater than ever before. But as always in business, it’s all about freedom under responsibility. A product family can start going in different directions and brands can start to cannibalize on...

How To Feel Safe In Your Naming Decisions

The Swedish Patent and Registration Office wanted to see alternative names for one of their new services, a web platform for legal streaming, streamalagligt.se   The process was creative, enlightening and successful. Eqvarium created a list of exciting names, some...

We’ve Crossed The Magic Line – Hooray For Eqvarium!

This year we celebrate our 10-year anniversary and we would like to thank our clients for sticking with us on this fantastic journey. Each naming process has been totally unique and we hope it’s been as fun for you as it’s been for us. Coming to a name decision is...