News

Name Spotting: Whatever You Do, Do It In Style

From Movers Stockholm and Alpha Quality Moving to Trygga Händer (Safe Hands) and Orkar Inte (Can’t Find the Strength) – the Swedish removal industry has a wide range of names. Some prefer the traditional and descriptive, while others like to stand out and challenge....

Pros And Cons Of Different Types Of Names

What brand names do you like? We always ask this question at start-up meetings with new customers. The answer is usually some well-known and popular brand name associated with a revolutionary or qualitative product. Very few people find names linked to unsuccessful...

Name of The Week: Xelline

  Great business knows no limit. Neither do great names. Xelline is a multi-functional name that could suit almost any company or product reaching for the stars. What do you read into it?...

Odd Is Good – Why Names Beyond the Benefits Make Great Business

“Show, don’t tell” may be a worn-out expression, but it’s used for good reason. In fact, many companies we encounter still need a reminder of what it means, especially when it comes to their brand and product names. It’s a simple rule, really: Don’t be too descriptive...

Name Of The Week: Civaya

One of our personal favorites from the Eqvarium treasure box is still up for grabs. Civaya just keeps on growing on us. Do you also see its potential?...