When it comes to company names, it is in fact hard to be wise in hindsight. Scrapping an incorporated name and starting over with a new one, can be a costly affair to say the least. But if your brand name doesn’t reflect your business, or if it causes problems daily,...
If your brand name translates into something funny or inappropriate in a different language, it doesn’t necessarily mean the end of your brand. People love to spot these things and few would see it as intentional. However, many studies show that unfortunate brand...
When facing the unexpected, adaptation is key. For their business to survive, many companies have been forced to come up with new solutions. We like how the British meditation studio Re:Mind have adapted their in-person classes to online versions and added a web...
We have said it before and we will say it again: A name that sounds great in one language may be a complete disaster in another. So if you are planning on serving customers on other markets today or in the future, a linguistic screening early in the process is...
If your name brand name translates into something funny or inappropriate in a different language, it doesn’t necessarily mean the end of your brand. People love to spot these things and few would see it as intentional. However, many studies show that...
Sometimes all it takes is the thought of how long we think a project is going to take for us to not even start at all. But as a matter of fact, time will pass regardless of whether we set sails or not. So there’s no need to hesitate! Give me a call and let’s get...
