Apr 3, 2020 | News, Press
Would you like to know how a name is created? In a recent magazine feature (Swedish only), Eqvarium CEO Katarina Nilsson talks to Civilekonomen about the creation of the brand name Akavia – a new trade union sprung from two already established ones. In the...
Oct 5, 2017 | Press, Tips
In a new article in Plåt & Vent, Eqvarium CEO Katarina Nilsson gives advice on naming in the craft industry. The magazine also gave her an assignment to come up with three thinkable names – good and bad ones – for imaginary tinplate and ventilation companies....
Jun 5, 2017 | News, Press
Founder of consulting firm, Eqvarium, discusses the role a name plays in brand building and engagement. According to Nilsson, there are numerous considerations any organisation needs to bring to choosing its name. Primary among these are legal and intellectual...
Apr 18, 2017 | Cases, Clients, News, Press
Eqvarium helped Volvo Cars and Autoliv with the name for a new company focusing on the development of autonomous driving systems. They have now announced the launch of Zenuity. Innovative names are significant for the industry, and the name derives from ingenuity and...
Apr 11, 2017 | News, Press, Tips
Eqvarium and Katarina Nilsson was interviewed by Australian media personality and brand ambassador Deborah Hutton. The article is published on her site; Balance by Deborah Hutton. Advice on how to create names that rocks! 1. What’s in a name – your top tip to create a...
Mar 31, 2017 | News, Press, Tips
Katarina has written an article for the site Ms. Career girl who aims to help ambitious young professional women find passion in their profession, or a profession out of their passions: So you have your great idea and are about to set the wheels in motion? Great job!...
