Eqvarium helped Volvo Cars and Autoliv with the name for a new company focusing on the development of autonomous driving systems. They have now announced the launch of Zenuity. Innovative names are significant for the industry, and the name derives from ingenuity and zenith (the point of the celestial sphere that is vertically above the observer). So quite literally, word twisting of the highest degree. Read more about the joint venture and the brand name here.