Naming Academy

Name Spotting: From Boiler to Fryer

  Even successful businesses can have name challenges. Renowned Ångpanneföreningen (The Boiler Association) has undergone major changes that have required not only one, but several name changes. They first decided to shorten the classic Steam Boiler Association...

Name of the Week: Dirgenta

The conductor (dirigent in Swedish)  is in full control and leaves nothing to chance – a must for mastery. The same goes for running a company, wouldn’t you say? What do you read into the name Dirgenta? If you like it, you are more than welcome to buy it!...

Name of The Week: Xelline

  Great business knows no limit. Neither do great names. Xelline is a multi-functional name that could suit almost any company or product reaching for the stars. What do you read into it?...

Eqvarium’s Naming Academy Part 14

Let the Name Be a Building Block for Your Business Are you expanding globally, merging two companies together or launching a side product to your main business? A proper name gives you better prospects to succeed. Here are three good things to keep in mind when...

Eqvarium’s Naming Academy Part 13

When you start anew, start with a good name. When you’re about to venture into a business of your own, there are so many things to think about. Finding the right brand name can seem like a minor task, but it’s one that can easily turn into a real nightmare. To avoid...

Eqvarium’s Naming Academy Part 12

When not to think new To save a dying business or gain quick attention, one must think new. Some people, however, take that too literally. When it comes to naming, everyone from political parties (especially the more conservative ones) to sneaker companies love to put...