Oct 25, 2017 | News, Tips
We always say that a good name can’t save a bad business. A good business, on the other hand, will always benefit from a rock-solid brand name. To get the most out of your brand name, you need to integrate it with your overall communications strategy right from the...
Oct 5, 2017 | Press, Tips
In a new article in Plåt & Vent, Eqvarium CEO Katarina Nilsson gives advice on naming in the craft industry. The magazine also gave her an assignment to come up with three thinkable names – good and bad ones – for imaginary tinplate and ventilation companies....
Aug 30, 2017 | News, Tips
Be a Smarter Starter – The Right Name Gives Your Business a Push! Do you think naming processes seem expensive? That’s nothing compared to the cost of choosing the wrong name. If you do it right from the beginning, your name will work for you long-term and follow you...