Tips

Fast, Cheap And Sloppy?

Fast, Cheap And Sloppy – Does That Sound Like A Good Business Strategy? Recently, Eqvarium was contacted by a person who’s about to start up the Swedish operations in a Finnish company that will expand in the rest of the Nordic region. They have a Finnish name...

Eqvarium’s Naming Academy Part 14

Let the Name Be a Building Block for Your Business Are you expanding globally, merging two companies together or launching a side product to your main business? A proper name gives you better prospects to succeed. Here are three good things to keep in mind when...

Eqvarium’s Naming Academy Part 13

When you start anew, start with a good name. When you’re about to venture into a business of your own, there are so many things to think about. Finding the right brand name can seem like a minor task, but it’s one that can easily turn into a real nightmare. To avoid...

Eqvarium’s Naming Academy Part 12

When not to think new To save a dying business or gain quick attention, one must think new. Some people, however, take that too literally. When it comes to naming, everyone from political parties (especially the more conservative ones) to sneaker companies love to put...

Eqvarium’s Naming Academy Part 11

Start small, think big Naming is equally important for small and big businesses. Even if you don’t have the budget of a large competitor, your brand can still benefit from a smaller, but still thorough, naming process. You won’t get as many names to choose between,...