Aug 23, 2017 | Naming Academy, Tips
Let the Name Be a Building Block for Your Business Are you expanding globally, merging two companies together or launching a side product to your main business? A proper name gives you better prospects to succeed. Here are three good things to keep in mind when...
Jun 29, 2017 | Naming Academy, Tips
When you start anew, start with a good name. When you’re about to venture into a business of your own, there are so many things to think about. Finding the right brand name can seem like a minor task, but it’s one that can easily turn into a real nightmare. To avoid...
May 31, 2017 | Naming Academy, Tips
When not to think new To save a dying business or gain quick attention, one must think new. Some people, however, take that too literally. When it comes to naming, everyone from political parties (especially the more conservative ones) to sneaker companies love to put...
Apr 28, 2017 | Naming Academy, Tips
Start small, think big Naming is equally important for small and big businesses. Even if you don’t have the budget of a large competitor, your brand can still benefit from a smaller, but still thorough, naming process. You won’t get as many names to choose between,...
Apr 11, 2017 | News, Press, Tips
Eqvarium and Katarina Nilsson was interviewed by Australian media personality and brand ambassador Deborah Hutton. The article is published on her site; Balance by Deborah Hutton. Advice on how to create names that rocks! 1. What’s in a name – your top tip to create a...
