News

KUKEN is king

Jun 9, 2020 | News

  We have said it before and we will say it again: A name that sounds great in one language may be a complete disaster in another. So if you are planning on serving customers on other markets today or in the future, a linguistic screening early in the process is...

The Cost of an Unfortunate Brand Name  

Jun 2, 2020 | News

  If your name brand name translates into something funny or inappropriate in a different language, it doesn’t necessarily mean the end of your brand. People love to spot these things and few would see it as intentional. However, many studies show that...

No need to hesitate, let’s just do it.

May 28, 2020 | News

Sometimes all it takes is the thought of how long we think a project is going to take for us to not even start at all. But as a matter of fact, time will pass regardless of whether we set sails or not. So there’s no need to hesitate! Give me a call and let’s get...

Let’s Name Your Future – Whatever You Decide It Should Be

Apr 30, 2020 | News

  “Whatever you venture into, we can provide you with the tools to find a great brand name for it.”   Times are indeed strange. Many are forced to leave their jobs, others aren’t allowed to leave their homes. Some, of course, are even less lucky. However, from...

Neutral Is The New Black – Check Out The Hottest Baby Names

Apr 10, 2020 | News

  What do you do when the planet is at lock down? Babies, of course. Recent reports indicate that we are looking at an unusually big baby boom because of the corona virus. So, let us look at the most important thing of all right now: baby names. The Social...

Eqvarium In The Press – Useful Tips From The Coach

Apr 3, 2020 | News, Press

  Would you like to know how a name is created? In a recent magazine feature (Swedish only), Eqvarium CEO Katarina Nilsson talks to Civilekonomen about the creation of the brand name Akavia – a new trade union sprung from two already established ones. In the...