News

Why the Fy? Quit the brand leeching already.

  Brothers Martin and Markus Villig have been on the road to success ever since they started Taxify in 2013. Today, the service is available in 25 countries worldwide and they’re described as the biggest challenger to Uber in Europe. A great achievement, for...

Name Spotting: Why Didn’t I Think of That?

Wherever we go, we keep a close eye on the names around us. Every so often, we come across brands – or at least brand names – that make us a bit jealous. We mean that in the best possible way, since brilliance is always inspiring. These are our favorite name spottings...

A Christmas Gift That Keeps on Giving

Are you looking forward to another year full of fantastic creation? Are you ready to go next level with your business? Great! But remember, only fools rush in … Once your mind is set on expansion, things tend to happen fast. Although seizing new possibilities is what...

The Names of the Year

      Another exciting year for Eqvarium has come to an end. Although we’ve probably created thousands of names in the past twelve months, only a handful made it all the way. But that is simply the nature of the naming process – to find the best name for your company...

Names Under the Loupe: What Would Barbie Ride?

  The two-wheel revolution is upon us. But it’s hardly a Harley revival. Modern bikers rather minimize the carbon footprint than raise hell on the highway. Yes, we’re talking electric scooters, those weird things that promise low speed at a high price. Unless you...

All Brand Names Matter. Some More Than Others.

  “No brand becomes iconic without a solid business strategy”   A recent major U.K. study shows that over half of the respondents would choose a well-known brand over a bargain, even if it meant spending more money. Unsurprisingly, Coca-Cola, Apple, Amazon and Adidas...