Name of the Week: Dirgenta
The conductor (dirigent in Swedish) is in full control and leaves nothing to chance – a must for mastery. The same goes for running a company, wouldn’t you say? What do you read into the name Dirgenta?
If you like it, you are more than welcome to buy it!
From Movers Stockholm and Alpha Quality Moving to Trygga Händer (Safe Hands) and Orkar Inte (Can’t Find the Strength) – the Swedish removal industry has a wide range of names. Some prefer the traditional and descriptive, while others like to stand out and challenge. But sometimes – regardless of the industry – we stumble across names that leave us quite speechless…
What brand names do you like? We always ask this question at start-up meetings with new customers. The answer is usually some well-known and popular brand name associated with a revolutionary or qualitative product. Very few people find names linked to unsuccessful products and services impressive. This little experiment says a lot. It is not really the name itself, but what it represents, that is the most important thing..
Name of The Week: Xelline
Great business knows no limit. Neither do great names. Xelline is a multi-functional name that could suit almost any company or product reaching for the stars. What do you read into it?
It is essential for any large corporation to know its consumers’ behavior and what truly appeals to them. That is something you never find out in a board room. Unless we’re talking about a room full of skate boards, that is. Most skate companies are closely attached to the actual product, since they’re often run by former pro-skaters and enthusiasts. This is an enviable position to be in, since they pretty much know what works and what doesn’t..
“Show, don’t tell” may be a worn-out expression, but it’s used for good reason. In fact, many companies we encounter still need a reminder of what it means, especially when it comes to their brand and product names. It’s a simple rule, really: Don’t be too descriptive about your product benefits, or you will limit yourself right from the start. Also, a descriptive name could make you look bland, anxious or weak in vision. With a great brand name..
Name of the Week: Civaya.
One of our personal favorites from the Eqvarium treasure box is still up for grabs. Civaya just keeps on growing on us. Do you also see its potential?
When Boeing’s 737 MAX aircraft model crashed for the second time in a short space of time, President Trump suggested that a name change could be a solution. What better way to make a brand-new start, right? Ryanair, buyer of Boeing aircrafts, seems to have taken the words to heart and encouraged the company to scrap the 737 MAX – the name, that is once and for all. Earlier this year, someone took a snapshot of one of the planes and rumors started flying around…
With their brand-new electric concept e-tron, Audi seemingly leave little to desire. However, the French may disagree when it comes to the name. Why? Because “étron” is French for poop, a subject (or is it fecal?) matter that’s not commonly associated with innovation and premium design. But we don’t like to talk crap about a brand we really like and we’re certain that e-tron runs extremely well. Next time, let Eqvarium help out!
“A truly unique workplace where we all feel like a big family. A family unlike any other.” If it sounds familiar, it is probably because that’s how most companies choose to describe themselves when recruiting new employees. While some work places are truly unique, most company names indicate the direct opposite. In fact, we seem to be living in the age of imitation. For example, Hemfrid, the pioneer in Swedish household-related services, has received competition from companies..