When Jusek and Civilekonomerna started a brand new union, they needed a name that symbolized the road ahead. That is literally what they got. Through Eqvarium’s creative process, the name Akavia – short for the academic way/road – saw the light of day. The union’s goal is for their members to benefit on their academic investment, which this name communicates in an elegant and not too obvious way.
In Akavia, Eqvarium sees a name that stands out and challenges an industry where few choose to depart from the more descriptive path. Glory to the brave, as the saying goes. We thank you for the assignment and congratulate you on a bold, beautiful and long-term name.