Cases - Eqvarium - Let's Create Brand Recognition

Nordeye – how a brand that works long term was born

Transport Solutions – a part of Axel Johnson International, were assigned to create a new brand for an e-commerce platform selling extra lighting and spare parts for vehicles for full commercialization in the EU, the UK, Norway and Switzerland. The key to success in...

Kebni – a name with solid possibilities

We recently assisted ASTG (Advanced Stabilized Technologies Group), where we helped them develop the brand name KEBNI for the Nasdaq First North Growth Market listed company group.
This is what the company wanted: A strong, ownable brand name that they could register as a trademark in the EU, the US and India, a name that works well in the important languages of their business and if possible..

Miraya sees everything crystal clear

Complex events are part of everyday life for important social functions such as the armed forces, blue light authorities and traffic operators. To get the best possible overview on a situation, a correct analysis based on several different data sources is needed – something Kriisa is exceptionally good at providing. In fact, they are so good that they have now outgrown their company name and hired Eqvarium to find a new one. Can you tell us a little about your services / products and what target groups you are working towards today?

Akavia Paves The Way For More Courageous Name Picks

When Jusek and Civilekonomerna started a brand new union, they needed a name that symbolized the road ahead. That is literally what they got. Through Eqvarium’s creative process, the name Akavia – short for the academic way/road – saw the light of day. The union's...

Azelio

“We’re not alone in regarding solar energy as the future. But our technology and product stand out on the market, and we need to show that in every part of our brand. We hired Eqvarium to create a waterproof brand name that both challenged the industry status quo and...

Welcome Veoneer!

Eqvarium was assigned by Autoliv, the world’s largest automotive safety supplier, to find a spin-off name for their electronics business segment. The name needed to reflect the new company’s focus on autonomous driving and future system supplies. Eqvarium looked deep into the crystal ball and came up with a long list of futuristic contenders ready to write history, one super clever tech treat at a time.

We Assisted the Assistant

A successful business with a great booking and checkout system came to Eqvarium looking for a brand name to match their offer. With their core values and brand promise in mind – to make every business day a little easier – we created a list of strong contenders. They went for Valei, a short and snappy name..

Moving abroad should feel like coming home

A while ago, Eqvarium was hired to find a name for a Swedish company based in Portugal. They offer tax law counseling for future retirees and entrepreneurs who want to sell their company when moving to another EU country. The challenge was to find a name that felt warm and welcoming..

A future hope from (right) above – Zenuity

Eqvarium helped Volvo Cars and Autoliv with the name for a new company focusing on the development of autonomous driving systems. They have now announced the launch of Zenuity. Innovative names are significant for the industry, and the name derives from ingenuity and...

A Pre-Destined Conqueror Needs a Challenging Name

In the modern world of business project management hyper adaptation is the key to success. Everybody’s looking for the one thing that can make the complex simple – the management tool to end all other management tools. Good thing it already exists. Patric Palm and his...