Eqvarium was assigned by Autoliv, the world’s largest automotive safety supplier, to find a spin-off name for their electronics business segment. The name needed to reflect the new company’s focus on autonomous driving and future system supplies. Eqvarium looked deep into the crystal ball and came up with a long list of futuristic contenders ready to write history, one super clever tech treat at a time. The final choice fell on Veoneer, a name that plays on words like vision, pioneer, partnership and horizon. Not bad for a next generation technology, if you ask us.

Earlier this week, it was also announced that Autoliv’s current CEO Jan Carlson will be the new CEO of Veoneer. “I am proud over what the Autoliv team has achieved in the journey to create two great companies out of one and I am very excited about taking on the challenge to lead Veoneer in a fast-growing part of the automotive industry,” he said in a statement.

Read more about Veoneer here