On Monday August 3, at 9 pm European central time, naming strategist Katarina Nilsson appeared on Heather Nichols’ radio show. Among other things she shard her most effective tools and insights on how to create vibrant brand names for businesses, products and services.
After listening to the show you will know:
- How to distinguish between names that open up for long term expansion and ones that may limit the business.
- Pros and cons of different types of names, such as ones that are descriptive, feature- or benefit based.
- How to get started on creating the optimal name for your business, product or service.
–> Listen to the show here <–