“If people like what they see and hear, they give your product a chance. And guess what the first thing they notice is?”
Names should help carry brands, not destroy them.
To ensure a long lifespan, you can start by asking the following four questions. If you find them challenging to answer, it might be time to take a closer look at your brand and naming strategy before launching your next product or service.
1) Is the name unique?
The more unique and special your brand name is, the easier it is to protect and own. But you shouldn’t chase uniqueness just for the sake of it. There’s probably a good reason why no one has chosen a name like ‘dfijncurehf’ yet, right?
2) Is the name trendy?
If so, throw it in the trash. If you have a good idea and want to build your brand over time, you can’t just go with the flow. You must resist the temptation to take the easy way out and instead look for a name that won’t feel dated in a year or two. Anything ending in “fy,” containing IT, or lacking vowels is asking for trouble.
3) Is the name legally watertight?
Trademark infringement is not exactly cheap.
4) Does the name fit the target audience?
When creating your brand strategy, you probably have the customer in mind. If people like what they see and hear, they give your product a chance. And guess what the first thing they notice is? Never underestimate the importance of the brand name. Besides, you’ll have to live with it for a long time, so make sure it’s really good.
Naming is a bit of a battle of wills, where personal taste and strategy often collide. Can you get the two to work together? Then you’re on the right track.
Do you need help creating a smart and unique brand name that works worldwide? Contact us, and we’ll have an unconditional meeting.