It’s never a good idea to settle for a compromise when it comes to naming your new product or company. A company or product name should be a boost, not a burden. When executed properly, the creative process of naming should aid you in further your brand and increasing sales.

Names are important. When we start a conversation, we begin by introducing ourselves. The naming ceremony, where a new person is welcomed to the world, is an important rite in most cultures. We give nicknames to the people we love, name our pets and sometimes give our cars the same name as an old aunt.

Read the full article written by Katarina Nilsson, in commpro.bizz