Blog
Year-end reflections from Katarina Nilsson
One to close and one to come At the end of each year I try to find some time to sit down and reflect on the year that has passed. Just the other day I performed this metaphorical ’flip through of the calendar’ and realized that 2015 has been quite an eventful year....
Spirado – A Name to Grow With
Lärarfortbildning was about to launch a leadership initiative and wanted a name that communicated something entirely new. They turned to Eqvarium who helped them choose Spirado, a unique name loaded to the brim with just the right feeling. – In our industry we...
Exciting application of Katarina’s art
Anders Regnell, you are acting communications manager at DIK, the union for culture and communication. As of September your organization has been using a cutout from one of Katarina Nilssons paintings in your new logotype. Tell us a little about how that came about....
“Love Being” finds office home
Katarina Nilsson’s Love Being moved in to Sirius Omsorg’s Stockholm office in August. They purchased the piece as a part of their redecoration project. ”We are quite busy with the daily operation, which we of course are very happy about. But when you are focused on...
Eqvarium on the air – The Art of Naming
On Monday August 3, at 9 pm European central time, naming strategist Katarina Nilsson appeared on Heather Nichols’ radio show. Among other things she shard her most effective tools and insights on how to create vibrant brand names for businesses, products and...
Lectures in southern Sweden
Naming Strategist Katarina Nilsson gives two lectures in Lund and in Malmö on June 16th as a part of the patent bureau Hansson Thyresson's breakfast and lunch workshops. For more information (in Swedish) and to sign up, please follow the link.
3M Svenska AB new customer
Eqvarium will assist 3M Svenska AB with a name development process for a new innovation product within the area of personal safety equipment. We look forward to an exciting project during which Eqvarium will work closely together with a core group within the company....
Avarda is launched
Eqvarium had the pleasure of taking part of the naming development process of the joint venture between Intrum Justitia and TF Bank that since the March 1st launch offers payment services to online retailers on the Nordic market. They provide their customers with the...
Eqvarium in popular Swedish weekly magazine
Katarina Nilsson was recently interviewed about naming for the Swedish weekly magazine ICA Kuriren, which resulted in am excellent four page article. The text is in Swedish, but you are welcome to check it out via the link below: ICA Kuriren nr 5 2015
Sandvik future proofs their naming strategy
Eqvarium has assisted Sandvik Coromant with naming strategy and product naming for a number of years. Recently, Sandvik AB also turned to Eqvarium to define a group level naming strategy that will support brand strategy and business development. We look forward to a...