Aug 3, 2015 | News, Press
On Monday August 3, at 9 pm European central time, naming strategist Katarina Nilsson appeared on Heather Nichols’ radio show. Among other things she shard her most effective tools and insights on how to create vibrant brand names for businesses, products and...
Apr 7, 2015 | Clients, News
Eqvarium will assist 3M Svenska AB with a name development process for a new innovation product within the area of personal safety equipment. We look forward to an exciting project during which Eqvarium will work closely together with a core group within the company....
Mar 12, 2015 | Clients, News
Eqvarium had the pleasure of taking part of the naming development process of the joint venture between Intrum Justitia and TF Bank that since the March 1st launch offers payment services to online retailers on the Nordic market. They provide their customers with the...
Feb 25, 2015 | News, Press
Katarina Nilsson was recently interviewed about naming for the Swedish weekly magazine ICA Kuriren, which resulted in am excellent four page article. The text is in Swedish, but you are welcome to check it out via the link below: ICA Kuriren nr 5 2015
Nov 18, 2014 | Clients, News
Eqvarium has assisted Sandvik Coromant with naming strategy and product naming for a number of years. Recently, Sandvik AB also turned to Eqvarium to define a group level naming strategy that will support brand strategy and business development. We look forward to a...
