Apr 10, 2011 | News, Press
“Quick and smart, the new solution” Eqvarium and Katarina Nilsson express her opinion about names in the pharmaceutical industry in the Swedish magazine Språktidningen, no 2/2011 Read the article in Swedish here:
Jun 30, 2010 | News, Press
“Naming” Name and brands clearly contributes to the profitability and more and more companies see the name issue as a strategic part of brand management and handles it at management level. A name is much more than a number of letters. Katarina Nilsson is...
Apr 30, 2010 | News, Press
Katarina Nilsson is interviewed in the Swedish magazine Svenska Dagbladet. Read the article in Swedish here:
Feb 15, 2010 | News, Press
“Increased profitability with real names” Katarina Nilsson and Eqvarium is interviewed in the Swedish magazine BrandNews, no 2/2010. Read the article in Swedish here:
May 30, 2008 | News, Press
“The art of using the right name” Katarina Nilsson and Eqvarium is interviewed in the Swedish magazine Cad&Ritnytt, 2008-05-30. Read the article in Swedish here:
