Sandvik, is a world leading high-tech global engineering group with a unique expertise within materials technology and an extensive knowledge about industrial processes. The brand is perhaps most associated with cutting-edge tools for industrial metal cutting. When an established company comes up with a product that differs from the core business, it’s always wise to give it a name that can make it live on its own.
Sandvik hired Eqvarium to name a game-changing product range of fine medical wire and wire based components for medical devices, for example used in applications that control Parkinson’s disease and other movement disorders as well as sensing solutions for information gathering including blod pressure, glucose and thermal. It was a true honor to work with such an important product that will mean the world to people! The winning name? EXERA™!