According to a Native American myth, an indian chief who was the father of many sons proclaimed the words “she is a boy again” when yet another son saw the light of the day, hence the child was named Sheboygan. When the Schwandt family from Michigan recently gave birth to their fourteenth(!) son, they decided to honor the ancient tale. Social media exploded and everyone seemed to have an opinion about the odd choice of name. But as experts, we certainly approve.

Sheboygan is:

  1. Original
  2. Creative
  3. Thoughtful
  4. Beautiful

These are all name attributes we would like to see more of in branding as well. Need help finding strong brand names? Get in touch