A great name speaks volumes and extends your brand – something that Rapunzel of Sweden, quite literally, manages with ease. The business has taken its name from a well-known Brothers Grimm tale, where a pretty girl in a tower lets people climb up there using her hair.

Obviously, it’s very long and of high quality. We think this is a great use of symbolism and a fine example of how a name can create instant brand recognition. Of course, the company’s success story is a bit magical itself.

Read on.