Katarina Nilsson discusses how to choose a good company name in Resumé magazine April 16, 2014. Get some advice about naming and how to get further in the naming process.
The inspiration was found at a newly started social media-company where the founders announced a competition; they needed help finding a suitable company name. Unfortunately, the company’s website was hacked and several newspapers made fun of it. However, no one reacted to the fact that two people who work with strategy issues on a daily basis chose to delegate an essential part of the brand building process to the general public.
Here you can read more about the naming competition (the article is in Swedish)
Here you can read Katarina Nilsson’s article in Resumé magazine (the article is in Swedish)