From Movers Stockholm and Alpha Quality Moving to Trygga Händer (Safe Hands) and Orkar Inte (Can’t Find the Strength) – the Swedish removal industry has a wide range of names. Some prefer the traditional and descriptive, while others like to stand out and challenge. But sometimes – regardless of the industry – we stumble across names that leave us quite speechless. Names like Jordgubbsprinsen (The Strawberry Prince). We have laughed, scratched our heads, gone from mocking to praising and then back again. We are totally confused, but we sure love that this strawberry prince drives around in his white van, dressed occasionally in a tailored suit for hard labor. He is probably the world’s most stylish mover, we give him that.

What do you think – is this magic or madness?