Thank you can pronounce it? Think again.

Clients often declare that a brand name should be easy to pronounce. But when you look at some of today’s most significant brands – for instance the ones we most willingly showcase on our bodies – most people would probably get them wrong. But maybe, that can be a good thing to get the buzz going and separate yourself from the competition.

Check out this video and see how many fashion labels you can pronounce correctly.

Saint Laurent by Hedi Slimane is far from the trickiest one, if you ask us.