A handful of people in Sweden have the surname Bånge. For an English native, it may just sound like a weird word that no one can pronounce, but in Swedish it literally means “boner”. Recently, a soon-to-be husband made a powerpoint presentation to his Boner fiancee, arguing that his own surname Larsson (which would translate to something like “Smith”), was more suitable for their new family. The ambitious stunt soon hit social media and exploded, showing just how engaging names can be. Which one do you think people favored, the super-lame or the funny as hell? All laughs aside – dare to go with a name that sticks out for your business (or family), but also have your potential global markets in mind! Boner jokes get old fast.

Read the full story here (Swedish).