When the pipes leak, who do you turn to? Your husband, the great alpha male, of course. At least if you’re still living in the 1950s. This service company reaches out to businesses in literal need of a helping hand. They are one of many, but their brand name certainly stands out. Playing on stereotypes can be very effective and this is a fine example. And make no mistake – the “husband” in question can very well be a strong woman, at least according to their website.
We would hire them.
How about you?