With their brand-new electric concept e-tron, Audi seemingly leave little to desire. However, the French may disagree when it comes to the name. Why? Because “étron” is French for poop, a subject (or is it fecal?) matter that’s not commonly associated with innovation and premium design. But we don’t like to talk crap about a brand we really like and we’re certain that e-tron runs extremely well.

Next time, let Eqvarium help out!