4 Key Factors

When your brand becomes a symbol, you make money in your sleep. Everything it symbolizes – luxury, efficiency, edge or tradition – is packed inside the brand name. Is it really ok for it to be just ok?

To honor your brand vision by giving it an equally strong brand name, you need to consider these 4 things:


1) Longevity

Before you begin the creative process, do some trend spotting. What kind of names are common in your line of business today? What seems to be the latest name trends? When you find that out – run the opposite direction! All those hot names will be dead as a dodo before you know it.


2) Protection

When brand names seem too good to be true, they usually are. Make sure that the name you go for is solid as a rock, both legally and linguistically. Gamble and it will cost you dearly.


3) Uniqueness

It’s called marketing, right? You’re on a market, one tiny product among thousands of other fruits, gadgets, garments and lord knows what. How will people recognize you? They won’t if you’re hiding in the crowd, that’s for sure.


4) Audience
It’s your brand and your vision. Still, you probably have a pretty clear idea of your target audience, the ones who will hopefully put food on your table? The better you know your customer, the easier it will be to create a brand name that works.


Need help with your brand names and strategic marketing? Just give us a shout.