We learn from an early age not to play with our food. Perhaps certain restaurant owners need to learn to stop playing around with names? Even if deliberate, it’s dangerous when your brand name sounds like the opposite of tasty. We realize that “Yuc!” may refer to the traditional foods of Yucatan, and to be fair this Mexican place in Stockholm has gotten som great reviews. But still. Would you name a sushi place “Raw & Rancid”, or a steakhouse “Mad Cow Meats”? We’d probably think twice before eating there.