Great business knows no limit. Neither do great names. Xelline is a multi-functional name that could suit almost any company or product reaching for the stars. What do you read into it?
It is essential for any large corporation to know its consumers’ behavior and what truly appeals to them. That is something you never find out in a board room. Unless we’re talking about a room full of skate boards, that is. Most skate companies are closely attached...
“Show, don’t tell” may be a worn-out expression, but it’s used for good reason. In fact, many companies we encounter still need a reminder of what it means, especially when it comes to their brand and product names. It’s a simple rule, really: Don’t be too descriptive...
When Boeing’s 737 MAX aircraft model crashed for the second time in a short space of time, President Trump suggested that a name change could be a solution. What better way to make a brand-new start, right? Ryanair, buyer of Boeing aircrafts, seems to have taken...
With their brand-new electric concept e-tron, Audi seemingly leave little to desire. However, the French may disagree when it comes to the name. Why? Because “étron” is French for poop, a subject (or is it fecal?) matter that’s not commonly associated with innovation...
