In CRM, client satisfaction is crucial. Imagine working up a reputation and a great online rating for your services, just to have it shattered due to an unfortunate name decision. Something like that recently happened to Swedish Lundalogik, when they changed their...
A great name speaks volumes and extends your brand – something that Rapunzel of Sweden, quite literally, manages with ease. The business has taken its name from a well-known Brothers Grimm tale, where a pretty girl in a tower lets people climb up there using her hair....
A naming strategy, inside a branding strategy, inside a business strategy. A too difficult recipe to master, is it? When I started working with names, I noticed that many companies looked at naming as a no-brainer. Very often, the responsibility for...
It’s often said that while good artists borrow, great artists steal. But if you are a total knock-off, you better brace yourself for a big fat lawsuit … This is exactly what happened when the 1990s TV-show host Elvira was sued by her biggest influence, the less...
Why Better Safe Than Sorry Is the Golden Rule of Naming. Many describe their company as their “baby”. An overused metaphor for sure, but people like it for a reason. It is about something you truly cherish in life, something that requires all...
Every week, Eqvarium will post a name in social media that we find interesting from a professional point of view. This is a fun and fast way for us to explain what we do, but also an inspiration source for you. We want it to be like a dictionary for naming –...
