The Swedish Patent and Registration Office wanted to see alternative names for one of their new services, a web platform for legal streaming,


The process was creative, enlightening and successful. Eqvarium created a list of exciting names, some smart and witty, others simply informative with a clear message. The website is now up and running, and in the end, PRV decided to go with an internal name that was already considered to begin with.


To come to a decision, you sometimes need to get away from your inward patterns and discover other approaches. Companies in general need to do this more often, since rushing a decision is never a good idea.